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To transform oral healthcare by making dental hygiene genuinely enjoyable, personally meaningful, and measurably effective through innovative flavor technology and interactive experiences that improve health outcomes for individuals and families worldwide. We believe that taking care of your teeth should never feel like a chore. By combining authentic dessert flavors with clinical-grade therapeutic benefits, we're creating a new paradigm where brushing becomes a moment of joy rather than obligation.
Our mission extends beyond just better-tasting toothpaste, we're building a comprehensive ecosystem of products, technology, and community support that makes oral health accessible, engaging, and effective for people of all ages and abilities. Every tube we create, every flavor we develop, and every technology we integrate is designed with one goal: ensuring that healthy smiles come naturally when taking care of your teeth becomes something you genuinely look forward to.
Absolutely! Our dessert-flavored toothpaste contains the same FDA-approved active ingredients as traditional toothpaste - including fluoride for cavity protection and potassium nitrate for sensitivity relief. Our proprietary microencapsulation technology allows us to deliver authentic dessert flavors while maintaining full therapeutic effectiveness. In fact, because our flavors encourage longer brushing times (users brush 27% longer on average), you may actually get better oral health results than with traditional mint toothpaste.
Yes! Our toothpaste is safe for children ages 2+ and contains the same gentle, effective ingredients found in leading children's toothpaste brands. The difference is our flavors make kids actually excited to brush, which means better compliance with proper oral hygiene. Parents report 82% less resistance to brushing time. As with any fluoride toothpaste, children under 6 should be supervised during brushing and use only a pea-sized amount.
Our breakthrough microencapsulation technology creates a protective barrier around natural flavor compounds, allowing us to deliver authentic dessert tastes without any sugar or harmful additives. We use the same food-grade flavoring used in premium desserts, but encapsulated in a way that releases gradually during brushing while keeping the therapeutic ingredients separate and effective. It's like having dessert for your taste buds while getting medicine for your teeth.
Absolutely! In fact, all our flavors contain potassium nitrate for sensitivity relief and are particularly beneficial for individuals with autism or sensory processing disorders who struggle with the intense, overwhelming sensation of mint toothpaste. Our gentle dessert flavors like Banana Crème and Lavender Lemonade provide soothing, familiar taste experiences without harsh menthol that can trigger sensory overload. We've received incredible feedback from families in the autism community who tell us our toothpaste has transformed their daily routines from battles into peaceful experiences.
Each 3.4oz tube provides approximately 90-120 brushing sessions (about 45-60 days for twice-daily use). Our tubes have a 24-month shelf life from manufacturing date, which exceeds industry standards thanks to our microencapsulation technology that keeps flavors fresh and potent. Once opened, use within 12 months for optimal flavor experience, though the therapeutic benefits remain effective throughout the entire shelf life.
Absolutely! Our toothpaste is safe for use with braces, crowns, fillings, and other dental work. The gentle formulation won't damage orthodontic appliances and the engaging flavors make it easier to maintain proper oral hygiene during lengthy orthodontic treatment. For pregnancy, our fluoride levels meet standard safety guidelines, but as with any oral care product, consult your dentist or physician if you have specific concerns. Many pregnant women appreciate our flavors as an alternative when morning sickness makes mint unbearable.
Yes! We work directly with dental professionals who recognize that patient compliance is the biggest challenge in oral health. Dentists and dental hygienists increasingly recommend our products because they've seen firsthand how traditional mint toothpaste creates barriers to proper oral care. When patients actually enjoy brushing and do it longer and more frequently, the clinical results speak for themselves. We provide samples to dental practices nationwide and regularly receive referrals from pediatric dentists who understand that making oral care enjoyable leads to better long-term health outcomes.
Our toothpaste contains 0.24% sodium fluoride (0.15% w/v fluoride ion), which is the exact same therapeutic level found in leading brands like Crest and Colgate. This FDA-approved amount provides maximum cavity protection while remaining safe for daily use. The difference is our microencapsulation technology delivers this fluoride more effectively because people brush longer and more thoroughly when they enjoy the experience, leading to better fluoride uptake and stronger enamel protection.
Yes! We offer a 30-day satisfaction guarantee because we're confident you'll love our flavors, but taste is personal. If a flavor doesn't work for you, contact our customer service team for a full refund or exchange for a different flavor. Many customers find their preferences change over time or discover they prefer different flavors for morning versus evening routines. We want you to find your perfect flavor match.
Currently we ship within the United States, with plans to expand to Canada and the UK in 2026. For international customers, we recommend using package forwarding services, though please note that customs duties and import restrictions on oral care products vary by country. International shipping will include proper customs declarations. We're working on direct international shipping and will notify our email subscribers when new regions become available.
Yes! Our tubes are made from recyclable HDPE plastic and our secondary packaging uses recycled cardboard with soy-based inks. We're also partnering with TerraCycle to create a specialized recycling program for oral care products. As part of our environmental commitment, we partner with One Tree Planted - $1 from every purchase goes toward reforestation efforts. We're continuously working to reduce our environmental impact while maintaining product quality and safety standards.
Yes! We offer special pricing for dental practices (25% discount on 50+ units), schools implementing oral health programs, autism support organizations, and other special needs groups. We believe everyone deserves access to oral care they can actually tolerate and enjoy. Contact our customer service team with your organization details for custom pricing. We also donate products to qualifying nonprofits and provide educational materials for health professionals who want to recommend our products to patients with sensory challenges.